Notes from
the team.
Building an OS in the open. Engineering, design, growth, and the occasional product philosophy.
Latest posts
Long-form posts from the team.

We raised $4M to make the chat the OS
Today we're announcing our seed round led by Atlantica Ventures, with participation from angels at Stripe, Notion, and Linear.
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Designing the letter-avatar card
How we landed on the category-pill + letter-avatar card pattern for our iOS app, and why it changed everything.
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How escrow works in the P2P marketplace
A deep dive into the technical and trust architecture that makes peer-to-peer social account trades safe.
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From 0 to 1.2M users in 6 months
The growth story, the mistakes, and the three channels that did all the work.
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Voice cloning is the new content
How creators are using our voice clone feature to scale podcasts, audiobooks, and social narration.
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Building an LLM that orchestrates 11 specialists
The architecture behind our executive superagent that routes to executive, architect, frontend, backend, sales, and more.
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